In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.

Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X.

Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.

References:

- FounderBrands

- Twitter (X) Growth Playbook

- Collin Rutherford on Twitter (X)

- Greenbox Storage

Chapters:

00:00 Introduction to Colin Rutherford and His Ventures

01:31 Insights from Greenbox Storage

02:44 The Birth of Founder Brands

04:00 Building a Personal Brand Online

05:59 Strategies for Growth on X

08:19 Leveraging AI in Content Creation

10:48 Turning Leads into Customers on X

12:58 Why X is the Platform of Choice

13:56 Identifying Marketing Quacks

15:11 Final Thoughts on Personal Branding