The Big Web Show

73: Sara Wachter-Boettcher


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In Episode No. 73 of The Big Web Show, Jeffrey Zeldman interviews content strategist and author of "Content Everywhere" (Rosenfeld Media, 2012) Sara Wachter-Boettcher (@sara_ann_marie) about how practitioners can organize and structure content to maximize its value, longevity, and future-friendliness.
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