Money Isn't

#73: Scaling His Business to $30M before 30 with Braven Grant


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In this episode of Money Isn’t, John Smallwood sits down with Braven Grant, founder of GAINS, a natural supplement company revolutionizing creatine and holistic performance products. Braven shares his journey from small-town beginnings and early business failures to scaling GAINS into a multimillion-dollar brand.


Together they dive into the realities of entrepreneurship, why making millions doesn’t guarantee happiness, how mastering marketing and unit economics changed everything, and the subscription model that turned GAINS from stalled growth into explosive success. You’ll also hear Braven’s philosophy on progress, fulfillment, and building a business that truly serves people, not just profit.


Chapters:

(00:00) Introduction

(03:22) Why Millions Don’t Equal Fulfillment

(07:41) Growing Up in a Fitness & Faith-Based Family

(12:05) The Supplement Industry’s Synthetic Problem

(17:18) Launching GAINS and Early Struggles

(23:54) Buying Out Family and Taking Full Control

(30:11) The Turning Point: Marketing and Mentorship

(38:47) Subscription Model and Explosive Growth


What do you think matters more for entrepreneurs, hitting revenue milestones or building lasting fulfillment? Share your perspective in the comments.


Connect with Braven on

Instagram: https://www.instagram.com/bravengrant/

YouTube: https://www.youtube.com/@bravengrant

Gains Website: https://gainsinbulk.com/


Connect with Us On Social Media

Instagram: https://www.instagram.com/smallwoodwealth

LinkedIn: https://www.linkedin.com/in/john-l-smallwood

Facebook: https://www.facebook.com/SmallwoodWealthManagement


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Securities offered through Regulus Financial Group, LLC. Member FINRA/SIPC. Headquartered at 2687 44th St. SE Kentwood, MI 49512. Regulus Financial Group, LLC and Smallwood Wealth Investment Management, LLC are not affiliated companies.


NOT FDIC INSURED. NOT BANK GUARANTEED. MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPAL. NOT INSURED BY ANY STATE OR FEDERAL AGENCY.

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Money Isn'tBy John L. Smallwood

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