During a time where technology and artificial intelligence are becoming more prominent, there are challenges in moving beyond traditional research methods to consistently humanise the customer in the minds of key decision-makers.

In our latest episode, Ellie Osborne, Senior Insight Lead at Saga, joins Paul to discuss how customer centricity can engage decision-makers and ensure Customer Salience is interwoven consistently throughout an organisation. Over the course of 25 minutes, the pair discuss successfully positioning key decision-makers in front of real customers through 'speed dating', how researchers can drive customer centric decisions and much more.

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Presented by: Paul Hudson, CEO @ FlexMR

Featuring: Ellie Osborne, Senior Insight Lead at Saga

For more info on FlexMR, visit⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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