Jakeā€™s not here this week. So Jonathan is joined by Amr from AJ&Smart to talk about a little more about Apple (since they had their media event a couple weeks back); compare Appleā€™s leadership with Microsoftā€™s; and how to approach working on a ā€œboringā€ product.

Hereā€™s a peek at the topics discussed in this episode:

- Innovators vs executors

- Has Apple become boring?Ā 

- Whoā€™s running product at Apple?

- How Steve Ballmer ran Microsoft

- How success can set you up to be disruptedĀ 

- Microsoft is interesting now..?!

- Companies should focus on doing *boring* well

- How do you pitch a boring product?

- Innovation is overratedĀ 

- The importance of framing in product design