Tactics don’t last forever. We’re seeing it right now in the Premier League. The era of Pep Guardiola’s possession dominance is coming under pressure, as teams like Mikel Arteta’s Arsenal gain an edge through set-piece mastery.

We’re seeing tactic shifts in the tech, as the old blueprint for category dominance, the SaaS Playbook, loses its edge in the age of AI.

But AI hasn’t just changed the game, it’s reshaped the field it’s played on. So how should today’s gaffers rethink their tactics to create the next generation of category leaders?

Also in this episode: we’ll be digging into some AI paradoxes and

What to look forward to:

00:37 The Great Software Switcheroo

14:17 Two Paradoxes and a Law

33:49 ‘Double your PR budget now’, says Gartner