What is the formula for building trust? How does rapport and empathy play a role in this formula?

Trust is not something you can ask for or require. It's built through a combination of rapport and empathy. Establishing a genuine connection with clients and demonstrating empathy towards their needs and goals is crucial in earning their trust.

This episode is an excerpt from one of my training sessions where I talk about the formula of trust.

Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.

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