Why is it important for salespeople to avoid giving out critical information, such as rates or fees, before understanding the client's specific needs and situation?

Avoid the urge to instantly prescribe a solution to every prospect before understanding their unique needs and circumstances. Doing so can lead to a lack of trust and a bait-and-switch perception.

In this episode, I analyze how early solution pushing can backfire, using the mortgage industry as a prime example. Learn why it's crucial to resist the urge to give a quick fix and instead focus on diagnosing the actual needs of your clients.

Don't miss out on the valuable insight on avoiding unintentional bait-and-switch tactics and building trust with your prospective clients.

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