Is overpricing your home quietly costing you thousands in lost equity?

In this episode of LIFE’S Inside Track with Ken and Yetta Dekker, we unpack one of the most

misunderstood real estate pricing strategies affecting Ottawa homeowners and Canadian sellers

alike. Many believe that listing high creates room to negotiate. In reality, buyer psychology, days

on market, and the law of substitution often work against that approach.

We examine how the first two weeks on market influence your final sale price, why homes that

sit tend to sell for less, and how overpricing impacts momentum, confidence, and long-term

wealth building. If you're preparing to sell in Ottawa or anywhere in Canada, understanding how

to price your home correctly could protect 5–12% of your equity.

What if pricing strategically from day one actually produced more — not less?

Watch now and build wealth wisely through real estate.