RICH talks about how a lot of people out there that are looking to get into a relation need to look at themselves as an entrepreneur. The reason being is because just like an entrepreneur they are on their own. They need to understand if they get into the relationship they are going to be taking on the risk. They also need to be creative and figure out a way to make the relationship work to the best of their ability. You need to take accountability for what is working in the relationship and what isn't.