How important is it to understand why objections are raised in sales conversations? How can this understanding be used to effectively handle objections?

In today's episode, I discuss the importance of being in control of the sales process, overcoming objections, and the mindset needed to succeed in sales.

I also talk about the analogy of a doctor's approach to diagnosis and prescription, drawing parallels to the sales process and emphasizing the need for confidence and professionalism.

Learn more about why it's crucial to focus on presenting the value first, rather than getting caught up in addressing other concerns.

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