What are the consequences of prejudging potential clients? How does it influence the client's perception of salespeople?

Prejudging potential clients based on their accent, appearance, or perceived characteristics can hinder the sales process and damage the relationship from the start. Instead, treat everyone the same and follow your sales process regardless of initial assumptions.

In this episode, I talk about the common mistake of prejudging potential clients in sales. Drawing from my experience in running call centers, I discuss how prejudging based on factors like accent, location, or age can inadvertently sabotage the sales process.

Tune in to gain valuable insights on navigating sales without falling into the trap of prejudgment.

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