You host a list build event, like a summit, to generate leads. Of course. BUT that doesn’t mean you don’t want to generate revenue from the event, too!

There are 3 things to consider when creating a VIP or all-access upgrade for your event. These 3 things will greatly increase your take-rate on the offer… and we should know. Between us, we’ve produced 302+ summits (admittedly, just 2 of those are Alyson’s - the rest is all Jennie!) and we’ve gotten some great results.

We’re breaking it all down in this episode.

For full show notes and resources, visit https://systemtothrive.com/74.