Today I’m talking about creating an effective call-to-action. Calls to action are something that appears on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to.

Topics Discussed:

• What a call-to-action is and why it’s an important part of your website
• Where to put a call-to-action on your website
• Choosing the right call-to-action based on the page of your website
• Writing an effective call-to-action
• How to use design to encourage visitors to take action

Action Steps:

1. Make sure every page of your website has a call-to-action
2. Update your call-to-action text to encourage action
3. Review your call to action design to make sure it stands out