Clorox was one of the supplier participants of ECRM's very first virtual session, the Healthy Living, Vitamin & Nutrition Program, during which we hosted more than 630 meetings between buyers and sellers in the vitamin, minerals and supplements categories. It's line of Better Health brands includes Renew Life, a probiotic and cleanse brand; Rainbow Light, which specializes in premium multivitamins and prenatal supplements; Natural Vitality Calm, a magnesium brand; and NeoCell, a premier collagen brand. 

During this podcast, ECRM's Joseph Tarnowski speaks with Bob Richardson, Director of Customer & Industry Development and Alla Scharlinski, Clorox’s Customer Development Manager for National, Grocery and Club about their virtual session experience. Among the things we touch on are: how they worked with our Client Success team to get set up and prep for the meetings; their experience in using the platform itself; additional benefits that a virtual setting provides that you just can't do in-person; and how virtual platforms will change how buyers and sellers engage in the future. 

Any supplier who is considering participating in one of our sessions should definitely check this out!

Read a Q&A excerpt on ECRM's blog: https://ecrm.marketgate.com/Blog/2020/05/ECRM-s-Virtual-Session-a-Seamless-Experience-for-Clorox

View the video interview on YouTube: https://www.youtube.com/watch?v=EBqxP5HbMEQ

ECRM Blog: https://ecrm.marketgate.com/Blog

ECRM category-specific programs: https://ecrm.marketgate.com/sessions