🎙️ Whitening Wednesday - Season 5, Episode 6: How to Get More Bookings

In this episode, we talk about why August is the real start of the end-of-year business rush — and how to lock in more bookings before 2026 hits. From making your booking process ‘dummy proof,’ to adding Buy Now, Pay Later options, to cutting your chair time, this is your blueprint to keep your calendar full.

You’ll hear real stories of talented providers losing clients due to friction, learn exactly how to simplify your packages, and get actionable marketing tips (including a genius mailer trick) to reach the right clients.

⏱️ Timestamps: 00:00 – Intro – Why August feels like the business year-end rush 00:58 – Sponsor shoutout: Fern Whitening Supplies – top supplier for busy clinics 02:02 – Reflecting on your season so far: what's working, what's not 03:05 – Mark Cuban truth: a business isn’t a business without sales 03:45 – Step 1 – Make booking easy and ‘dummy proof’ 04:05 – Two real-world examples: talented providers losing clients due to booking friction 06:10 – Why you must have a website, Google profile, and booking link 07:52 – Overcoming objections: ‘extra fees’ vs client convenience 09:02 – Quick-start tools: Square, Shopify, Fresha, GlossGenius 10:15 – Keep packages simple: one full service, one take-home 12:05 – Step 2 – Add a Buy Now, Pay Later option 13:15 – How BNPL works and why it boosts sales by 30–45% 15:45 – Addressing provider concerns: fees, credit checks, and refunds 17:30 – Real-world Fern results from BNPL usage 18:12 – Step 3 – Reduce chair time for higher profits and happier clients 20:30 – Premium gel vs cheap gel: why faster is more profitable 22:02 – 2026 planning: audit what's working, budget for new marketing 23:15 – Marketing tip: use Canada Post/USPS mailers for high-income households 25:05 – Final recap – The ‘Flawless Three’ for more bookings: easy flow, split payments, short chair time

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Check out our sponsor: www.fernwhiteningsupplies.ca