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#74 How to get your Contact center projects approved

- The CFO and the C suite are humans with their own needs
- Your communication must be tailored to what they care about
- Focus on their metrics, and their outcomes
- Stop assuming everyone cares about happy customers as an end to itself.
- You need political Capital
- Start by executing on small changes in your purview
- Bank the capital from small wins
- Spend the capital on big projects
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