Understanding the Times is critical to life and business. When to buy or when to sell. When to innovate and grow… It is all about hearing God in your decisions as a business person esp in this economy!

The "men in the bible" associated with understanding the times are the sons of Issachar, a tribe known for their discernment and strategic wisdom, as described in 1 Chronicles 12:32. They served as leaders, providing insight into the political and spiritual climate to guide Israel in making the right decisions, notably helping David become king. This concept of understanding the times emphasizes the importance of applying God's wisdom and biblical principles to contemporary situations, leading to courageous action rather than despair.