JD Gershbein & Gillian Whitney chat about: Leveling Up Your LinkedIn Style. What exactly is LinkedIn style? How do we develop a sense of style on this platform? Why is having a LinkedIn style important? When using LinkedIn. many people throw caution to the wind. They overlook the fundamental laws of professional etiquette and go right for the sell. In a time when LinkedIn use is at its highest level and developing trusted relationships are essential to professional growth, JD believes we must cultivate a personal style in how we represent ourselves and communicate on the site.