What if there was a way to make marketing strategy easy that didn’t leave you questioning your efforts? In this episode, Gini Dietrich, founder and CEO of Spin Sucks and creator of the PESO model, breaks down how to marry the four types of media together to place your business ahead of the competition. You’ll learn about the different types of owned media you can create for your content marketing, where to expand based on goals, how to know when you need to pivot your strategy and so much more.

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