Social media is everywhere isn’t it? Sports on TV, ads on the bus, the train and on billboards you see ads shouting out “follow us on…”. We are inundated with social media noise, so how we market our business to be heard above the din? We don’t. Instead we get focused and talk to individual people. Person to person. The way we really like to communicate. See, social media is social, first and foremost. Taking a mindful approach to where, how and why we are communicating on social can help us be more effective and both our customers and our team will be happier for it.