Part 2/5 of the Leadership Standard:

The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry. This part is all about building your AUTHORITY through premium MESSAGING & POSITIONING.

In this session, Sarah delve into the core principles of sales, focusing on the importance of authority, messaging, and positioning in driving premium sales. She emphasizes the need for a deep understanding of your audience, the role of sales psychology, and the impact of social proof on credibility. The session outlines the six principles of sales psychology, discusses the significance of emotional connection, and provides strategies for crafting effective messaging that resonates with high ticket clients.

Chapters:

00:00 Introduction to Sales and Leadership Standards

02:56 Understanding Authority in Sales

05:52 Building Authority Through Messaging and Positioning

09:05 The Importance of Sales Psychology

11:51 Social Proof and Its Impact on Sales

14:46 The Six Principles of Sales Psychology

18:10 Positioning Yourself as an Authority

20:49 The Role of Commitment in Sales

24:11 Likeness and Scarcity in Sales

27:04 The Necessity of Authority in a Competitive Market

30:02 Positioning and Messaging: Key Components

32:54 Understanding Your Audience for Effective Messaging

35:51 Crafting Effective Messaging Strategies

38:48 Common Messaging Mistakes to Avoid

42:04 The Three Core Desires of Customers

45:04 The Importance of Emotional Connection in Sales

48:09 Creating Nuanced Messaging for Your Audience

51:08 The Power of Storytelling in Sales

54:01 Final Thoughts on Authority and Messaging

Here’s how we can work together:

💸 0-6 Figures 💸 > SHE SELLS
12-month sales mastermind for women who want to master the art of empowered sales, build a magnetic and profitable online brand, and become the woman whose presence converts premium clients effortlessly.
👉 sarahbucklandcoaching.com/she-sells-mastermind

💸 6 Figures to 7 Figures 💸 > SHE SCALES
12-month mastermind for women who are scaling their offers, impact, income & influence, so they can build a legacy, become a global icon and create generational change.
👉 sarahbucklandcoaching.com/she-scales-mastermind