In this episode, we share tips on how small businesses can succeed at conferences. Diane Dempsey talks about and emphasizes the importance of understanding the competitive environment, identifying and highlighting one's capabilities, and avoiding embellishments. She also advises to be prepared when attending conferences by signing up for matchmaking early, knowing where large businesses are located, and having business cards ready.

Additionally, she suggests that small businesses should say the name of their company three times in their elevator pitch and consider including both traditional business card information and QR codes. With over 90,000 employees, Dianne speaks from experience and offers valuable insights for small businesses seeking to make the most of their conference opportunities. Tune in to this episode now!