In this episode of Mindful School Marketing, we are joined by Angela Brown, Manager B2B Brand Strategy at NICHE, discussing recent surveys on K-12 parents and enrollment marketing trends. The parent survey reveals the surprising role of admission events and a reduced appetite for rising tuition costs. Angela emphasizes the continuous increase in the role of children in school choice and the need for schools to adapt their engagement strategies for prospective students. The discussion encourages a mindful approach to survey design and strategic planning for schools, urging professionals to prioritize self-care amidst their busy schedules.