Thrive LouD with Lou Diamond

740: "The Future of PbMS"


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Affinity Solutions CEO Jonathan Silver returns to the Thrive LouD podcast after almost two years.

Jonathan updates Lou and the listeners about:

  • How Affinity Solutions has evolved over the last few years
  • What his company has been focused on of late
  • Explaining what Purchased-based Media Scoring (PbMS) is all about and why creating a clearer definition of media scoring has never been more important
  • Affinity's recent deal with Omnicom's Annalect
  • RampUp '22 - The top 3 things discussed and "where the puck is headed"
  • His vision for Affinity for 2022 and beyond AND what the future of CX looks like

Plus some additional fun topics are discussed in this 'catch up' episode.

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Thrive LouD with Lou DiamondBy Lou Diamond

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