Affinity Solutions CEO Jonathan Silver returns to the Thrive LouD podcast after almost two years.

Jonathan updates Lou and the listeners about:

• How Affinity Solutions has evolved over the last few years
• What his company has been focused on of late
• Explaining what Purchased-based Media Scoring (PbMS) is all about and why creating a clearer definition of media scoring has never been more important
• Affinity's recent deal with Omnicom's Annalect
• RampUp '22 - The top 3 things discussed and "where the puck is headed"
• His vision for Affinity for 2022 and beyond AND what the future of CX looks like

Plus some additional fun topics are discussed in this 'catch up' episode.