Can you recall a time when you felt like the hero of your own story? How did that influence your actions and decision-making?

As a sales professional, it's crucial to recognize that your customer perceives themselves as the hero in their own narrative. By positioning yourself as a guide rather than a competing hero, you can effectively lead them towards achieving their goals and overcoming obstacles.

In this episode, I talk about the fascinating topic of the hero's journey in sales. I also talk about how each individual perceives themselves as the hero of their story and how this innate mindset influences their approach to sales interactions.

Stay tuned as I uncover the key steps to effectively leading prospective customers through their own hero's journey, and learn why empathetic understanding is the cornerstone of authentic persuasion.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com