...on having trust in the process. Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination and her passion is branding. On the final episode of 2017, Alina sits down with Ryan to talk about the fifth edition of her book Designing Brand Identity as well as her fascination about how people express who they are, what the spoken word means for branding in the near future and color coding your soul. Plus, Dan Gneiding stops by the Submarine to talk about his new font, Lehigh.