Channel Mastery

75: Bicycle Retailer and Industry News, Interbike, and the Disintegrating Lines Between Trade and Consumer Audiences


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Fresh from the SIA and Outdoor Retailer Winter Market, today on the show we talk about the future of trade publishing and the viability of the trade shows. Trade shows and trade publishing have been undergoing a seismic shift for some time and the reason is simple: The legacy value equation of the trade shows and trade publishing is prehistoric.

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Channel MasteryBy Kristin Carpenter

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