Your host, Thomas Watkins, talks with the Founder of Basic Arts, Alex Smith. Alex discusses his transition from marketing to strategy, emphasizing the need to make strategic principles accessible to all founders.

He highlights common misconceptions, such as the belief that a superior product guarantees success, and stresses the importance of finding a unique market position. The conversation also touches on the role of AI in business and the challenges of integrating strategic work into design processes.

Learn more about Alex's work HERE.

Connect with Alex on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.