Glenn Rudin is founder of Always Been Creative, a sales & marketing consulting firm specializing in focused messaging.

"What makes your company unique might not exist today. You might have to sit down and break everything down to its basis and look here's what our competition is doing. We don't want to copy them." -- Glenn Rudin

Join hosts Audrey Strong and C. Lee Smith as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.

In This Episode:

*How to develop your specific differentiators from competitors in your professional sector

*What is your "flamed-broiled"?

*How to develop a 30-second pitch on what you do and why you're different

*How to implement "what makes you stand out" to get team/company buy-in

*Effective brainstorming session techniques to FIND your differentiators

https://www.alwaysbeencreative.com/

https://www.facebook.com/alwaysbeencreative/

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Connect with the hosts of Manage Smarter:Website: ManageSmarter.comTwitter: @ManageSmartPodLinkedIn: Audrey StrongLinkedIn: C. Lee Smith Connect with SalesFuel:·         Website: http://salesfuel.com/·         Twitter: @SalesFuel·         Facebook: https://www.facebook.com/salesfuel/

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