Trust in brands is at an all-time low. Mark Organ, CEO Coach at Categorynauts and author of The Messenger is The Message, comes on the show to discuss the idea of a customer-powered enterprise. If you build a buying process that involves your customers, you create advocates who help in closing deals, build better products, and retain customers.

Learn more about creating an experience that your customers will talk about in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.

HIGHLIGHT QUOTES

Advocates speak the language of customer ease - Mark: "If you've got people who are working for you, essentially for free, and they're really effective at their jobs, do you know why they're so effective at their jobs? Because they speak a special language and it's called customer ease. They speak customer ease really well. They understand customers better than your employees will ever understand customers." 

You can find out more about Mark Organ in the link below: 

• LinkedIn: https://www.linkedin.com/in/markorgan/