A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success.

Watch this episode and learn:

• How Workday’s ABX model complements demand gen without overlap

• The FIRE score framework for smarter account selection

• Why ABM success starts with targeting the right accounts

• How to measure ABM impact beyond MQLs and pipeline