Today, I’m talking with , a serial SaaS CEO and Marketing Scientist. While he runs many businesses, his primary focus is currently , a tool that helps franchise businesses automate marketing, selling, operations, and pretty much anything that takes a lot of time. G. has built several successful SaaS businesses and he attributes much of their success to the way he created their marketing plans. In today’s interview, G. walks through exactly what goes into these marketing plans, why they are so effective, and how you can build your own. G. really knows his stuff and provides the sort of unique perspective the startup world needs more of.