It’s January 1st and I wanted to kick off the year with something real. Not motivation. Not hype. Discipline.

In this episode of The Brand or Bust Show, I break down 75 Hard and why it’s the one program I keep coming back to when I need to tighten my habits, sharpen my mindset, and get myself back on track.

75 Hard was created by Andy Frisella, and despite what people think, this is not a fitness challenge. This is a mental toughness and self-discipline program. The physical results are a side effect. The real win is upstairs.

I walk through:

• What 75 Hard actually is and what most people misunderstand
• The daily non-negotiables of the program
• Why people fail fast and where they usually fall apart
• How I personally structure the workouts, water, reading, and diet
• How to gamify the water requirement so it doesn’t wreck you
• Why early mornings change everything
• How this program directly impacts mental health, confidence, focus, and sleep
• Why discipline beats motivation every single time

I’ve started 75 Hard multiple times. I’ve completed it multiple times. I’ve failed it too. And I can tell you without hesitation that this is the one program that consistently resets me mentally, physically, and professionally.

If you’re a business owner who feels scattered, inconsistent, or frustrated with your own follow-through, this episode is for you.

No shortcuts. No excuses. Just a system that forces you to do the work, especially on the days you don’t feel like it.

If you want to kick off 2026 with clarity, structure, and momentum, this is where I’d start.