Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out their credit cards, and start ill-fated GoFundMe campaigns.

He wanted to help people stay clear of these economic quagmires. This desire inspired him to write The Savvy Guide to Burial Insurance.

Al understood the importance of timing and knew that people would, unfortunately, have a particularly great need for the kind of specialized information he could provide. He researched a wide variety of options and compiled them in his book. He provides information about various ways to prepay for a funeral and explains in detail the relationship of age and health to the cost of insurance plans.

Al’s choice of subject material can teach any authors who may feel reluctant to tackle difficult and sensitive issues—even if it’s their area of expertise. If you are such a person, let Al’s story help you realize the necessity and immeasurable value of airing these subjects. If you give one person the tools to solve a huge problem, you will have made a difference.

Here's what Al has to say in this episode of Writing to Get Business Podcast.

• Why is caring about people’s needs such a powerful inspiration for writing?

• Why is timing everything?

• How do you evaluate the need for a book about your area of expertise?

• How important is your personal knowledge and experience?

• How does the information you share in your book leverage your ability to increase your customer base?

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