In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent education, shares his journey from teaching to directing summer programs and the eventual focus on SPARC. The conversation delves into the challenges faced by schools in terms of sustainability and revenue diversification, emphasizing the need for strategic thinking and effective leadership in auxiliary programs.