Today's eposide with Joe Meisch provides insight into the iterative process of manufacturing and invention. There are a lot of takeaways you can use in your business as you consider a new product or service.  Joe created the Temple Massager to fill a gap he identified in the market. His device has been shown to help by commanders in Afghanistan, the VA and numerous first responder groups.  He discusses how he was looking to solve the strain he was feeling in the temporal area (you probably felt this too, pain in the head and neck, tension headaches, tight jaw etc)  He looked for a commercially available solution and it did not exist. Because there was no option on the market he took the time to create the solution.  His discussion on getting proper advice in business for mold making is very germane to your business as you decide on new offerings to bring to market.  Check out his site, . Full disclosure I have no financial incentive for any purchases you may make. I am simply spreading the word on a veteran owned business that provides a solution for the community.    If you would like to connect with me you can do so here:   Please rate the show so we can grow our reach to other business owners!