The ability to communicate and quantify your unique business value to prospects and customers is essential with today's economic-focused buyer,, and getting a value program developed, launched and scaled is an imperative. So how do you do this quickly and effectively?

In this interview with the Head of Business Value Consulting for sales performance management firm Xactly, Michael Ketchmere discusses his journey to develop and scale an effective business value program in less than six weeks.

We discuss it all including the rapid development process, five steps to assure successful launch, sales process integration, adoption, outcomes and evolution.

https://www.linkedin.com/in/michaelketchmere/

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