The Persuasion Lab with Martin Medeiros

#75: Powerful Negotiation Theory Made Practical: Sun Tzu and the Art of War (Part 1)


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This episode kicks off a 4 part series focused on The Art of War, by Sun Tzu. This ancient text is one of the most frequently referenced in the negotiation community, so I'm taking some time to break down the ancient wisdom and how it applies to modern negotiations.

In this episode, we'll cover Chapters 1 and 2 in The Art of War.   

Got questions about the lab? Let us know at [email protected].

Related Episodes:

#69: Why Your Negotiation is Incomplete Without an Escape Hatch...and Other Tips from a Certified Forensic Interviewer

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

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The Persuasion Lab with Martin MedeirosBy Martin Medeiros

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