Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business.

In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include:  

Resources:

AI-Powered Social Media: How to Save Time & More Leads: 

https://www.sellonsocialmedia.academy/AIEbook

Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts:

https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/  

https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535 

"If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell.

Get connected with Louise McDonnell:
https://sellonsocial.media/

https://www.linkedin.com/company/sellonsocialmedia/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com