Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more!

Highlights of this China business podcast:

4:48 What are the sizes of his two companies

6:56 How did Benjamin start his business

12:25 The reason Benjamin shut down his previous business Nono Muaks

14:17 What’s behind Lihaoma and what can you get from Lihaoma as clients

16:28 The types of games provided by the business

18:34 The disadvantage of developing a mini-program with WeChat

21:35 How did Benjamin get his website unblocked from WeChat

23:30 The specific cases of how QRzebra works

26:55 What can QRzebra get from the location information

29:09 Can QRzebra get more customer information when people scan

31:56 The successful cases of using QR code

32:46 Campaigns of using QR code became sizable

33:39 Two-year plan of QR code for shops

37:19 The way QRzebra deals with segmentation

42:25 The US market of QRzebra

44:50 What apps do people use in the EU and US to scan

49:35 What books inspire Benjamin the most on his entrepreneur journey

50:45 What does Benjamin read to stay up-to-date about China

53:00 What productivity tools does Benjamin to stay productive

54:56 What would be the third company Benjamin would like to manage if he has extra time

56:27 The most surprising experience Benjamin had in China so far

59:50 An unexpected success and failure Benjamin has witnessed in China

The official website: www.erweibanma.cn

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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms website: http://chinaparadigm.com/

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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