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#75: Tom Orbach – The $23B Startup Meme Strategist
Tom Orbach is a viral meme marketer and Head of Growth at $23B cybersecurity startup Wiz
(00:28) How do you go viral on LinkedIn?
(03:28) “Founders are basically influencers”
(05:18) Tom’s viral LinkedIn song (yes, I put it on this pod)
(06:54) Understanding the memes = understanding the industry
(08:15) Tom’s “Meme Battle” strategy
(09:17) The rise of “mini tools” (yes, it’s about my penis)
(16:05) Is “screenshot marketing” the next big thing?
(21:56) Why people stealing your memes is good
(24:59) Tom’s secret advice for meme account outreach
(25:28) Should we be bullish on event marketing?
(30:34) How my dog is helping me get signups for Memelord Tech
(32:26) Marketing tactics to be bullish on in 2025: mini games
Jason Levin is a viral marketer and founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Eric on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.
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By Jason LevinTom Orbach is a viral meme marketer and Head of Growth at $23B cybersecurity startup Wiz
(00:28) How do you go viral on LinkedIn?
(03:28) “Founders are basically influencers”
(05:18) Tom’s viral LinkedIn song (yes, I put it on this pod)
(06:54) Understanding the memes = understanding the industry
(08:15) Tom’s “Meme Battle” strategy
(09:17) The rise of “mini tools” (yes, it’s about my penis)
(16:05) Is “screenshot marketing” the next big thing?
(21:56) Why people stealing your memes is good
(24:59) Tom’s secret advice for meme account outreach
(25:28) Should we be bullish on event marketing?
(30:34) How my dog is helping me get signups for Memelord Tech
(32:26) Marketing tactics to be bullish on in 2025: mini games
Jason Levin is a viral marketer and founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
Follow Jason on Twitter.
Follow Eric on Twitter
Subscribe to Jason on YouTube.
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.