It's the classic chicken and egg. Which comes first, finding your purpose or generating a profit.

Every business needs to make a profit if it wants to survive. The question is could you be more profitable if your purpose were clearer?

Well according to my guest this week the answer is a resounding YES! Phil Preston, author of Connecting Profit with Purpose, reveals the smartest business are making it a priority to connect the two. In this episode we explore how you can ignite your income generation and impact on the world at the same time.