Networking (and the benefits of having a real network) is not just about passing out business cards or having LinkedIn connections. The real opportunities come from building friendships. But making friends is harder as we get older. There are many reason why, but if you want to make friends, you have to lead with being a friend.

Entrepreneurs who are known, liked, and trusted always seem to win over the long run. Being a jerk has short term value, but I know one very rich person who everyone hates. So what if he has a nice car and fancy house, being around him it is clear he is insecure and sad.

This episode talks about how and why to make friendships in your career and to encourage your employees to do the same. But you are not friends with everyone you meet. Meeting someone once does NOT make them part of your network.

Change up how you think about people and friendships in business and you will find long-term success. Yes, people really do prefer to do business with those they know, like, and trust.

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