A veteran B2B marketing leader, Eric has spent over two decades shaping Account-based Marketing strategies at some of the world’s most respected enterprise brands, including SAP and Amazon Web Services. With deep expertise in One-to-one and One-to-many ABM, Eric has built scalable, revenue-driven programs that align Sales and Marketing, influence complex buying groups, and deliver long-term impact. From designing global ABM playbooks to leading customer-centric campaigns, Eric brings a pragmatic, sales-savvy approach to modern marketing.

Watch this episode and learn:

• How ABM strategies differed at SAP vs. AWS

• Why scaling ABM requires a roadmap, not just more resources

• How customer lifetime value (LTV) is reshaping ABM strategies

• Why ABM success depends on trust, internal alignment, and customer centricity