BCF ORG Podcast - The Business of Business

#76 - Are You User Centric with Satyam Kantamneni


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In Episode 76 we ask the question - Are You User Centric?

Prior to founding UXReactor, Satyam led various in-house design organizations such as Citrix and PayPal.  He is also an alumnus of Harvard Business School.  While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth.  So, he resolved to change that. 

Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes.  UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation.  Satyam is passionate about user-centered innovation and authored a book titled:  User Experience Design - A Practical Playbook to Fuel Business Growth, which released in May 2022.  

The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business. 

Helping you run a successful profitable business.

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BCF ORG Podcast - The Business of BusinessBy Brian Fisher

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