Video content is the best way to build better connections with your audience, but hopping on a video or a live and just focusing on selling doesn’t work because your audience isn’t looking to be sold to. People that follow and watch you want to relate to you and feel like they know you. That’s what you have to focus on when creating video content. In this episode, online video expert and founder of Be Marvelous You Kellsie Moore is explaining why that connection is so valuable and how you can achieve it with your own audience to start building more authentic customer relationships and a loyal fan base.

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