Customer advocates can help you at every stage of the funnel. Mark Organ, CEO Coach at Categorynauts and author of The Messenger is The Message, returns to talk about the 3 ways you can motivate your advocates: exclusive tribe, meaningful impact, and social capital. Learn more about customer-powered marketing in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.

HIGHLIGHT QUOTES

Provide feedback on meaningful impact - Mark: "Meaningful impact. People want to know how well they're doing. So if someone's generated a referral for your company, let them know that referral is now in a demo or that's now a closed deal."

"Or if they're out of the funnel, why they went out of the funnel. If they helped you write a story, how many hits has it had? How much impact has it had on your organization? If you give people that feedback, they're going to do a lot more activity." 

You can find out more about Mark Organ in the links below: 

• LinkedIn: https://www.linkedin.com/in/markorgan/
• Email: [email protected]