Anushka Iyer talks about building pet care brand Wiggles, and the strategies that helped to build a successful brand with a strong focus on giving value and giving back to the pet community.

Anushka's journey began when she realized that pet illnesses are mostly caused due to pet parents’ lack of awareness about medical care in pets, misinformation due to prevailing myths and health expenses which arise when preventive care is ignored. Having pets was and is still considered a ‘status symbol’ - a failing concept that needs to change. Driven to bring about a change in these apparent gaps, she established Wiggles in December 2018. Built for the convenience of pets and pet parents and offers online veterinary consultations through SmartVet, custom diets, behavioral consultations, dog training and has a state-of-the-art dog boarding called Petsville in Pune.

Topics:

• How Wiggles launched
• How building a community helped grow the brand
• Go to Market strategies
• Growing the brand
• Petsville
• Lessons in Business
• What's next for Wiggles?
• Her advice for women in Business.

Wiggles:

https://www.wiggles.in/

https://www.instagram.com/wiggles.in

Anushka:

https://www.linkedin.com/in/anushka-iyer/