The Purposeful Marketing Podcast

#76: How can B2B marketers navigate parenthood and their career? Grace Wright, Strategy Director at Gorilla 76

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What questions have entered your mind today? For the hosts, it's thinking about being a career partner.

Aaron, Mary, and James are back to reflect on the journey of B2B marketer parenthood with the brilliant Grace Wright, Strategy Director at Gorilla 76, and a friend close to their hearts!

Aaron sets the stage for the conversation by sharing the essence of the Purposeful Marketing Podcast—a space where candid conversations about ideas, challenges, and roadblocks unfold for B2B marketers.

Today's focus? Parenthood is a topic that hits home for Aaron, especially with the recent addition of Lucia, his daughter, as an honorary co-host on the show.

Enter Grace Wright, a seasoned marketer and a working parent. As Grace shares her experiences, the trio explores the profound impact of becoming a working parent on time management, priorities, and work-life integration. Grace provides valuable insights into the challenges of balancing a demanding career with the joys and responsibilities of parenting.

The conversation delves into the changes in time dynamics, the need for ruthless focus, and the art of setting clear boundaries. Mary chimes in with her perspective, emphasizing the importance of strategic time management and the discipline required to effectively balance family and work life.

James adds his unique viewpoint as someone evolving in his approach to time management, acknowledging the flexibility needed in a non-traditional work environment. The discussion unfolds organically, covering topics such as decision-making, psychological safety in the workplace, and the pivotal role of support networks.

The trio reflects on parenthood's transformation to one's professional life, emphasizing the need for purposeful choices.

Takeaways

  • Managing time and setting boundaries are crucial for working parents.
  • Effective meeting management can help save time and increase productivity.
  • Advocating for oneself and creating a supportive work environment are important for working parents.
  • Benefits and support for working parents vary across companies, but it is essential to communicate needs and set expectations.

    • Chapters

    • 00:00 | Introduction and Purpose of the Podcast Episode
      • 01:31 | Becoming a Working Parent: How Time Changes
        • 03:09 | Managing Time and Setting Boundaries
          • 08:37 | Time Tips for Working Parents
            • 13:34 | Managing Meetings Effectively
              • 20:20 | Creating a Supportive Work Environment
                • 25:14 | Returning to Work and Setting Boundaries
                  • 32:02 | Benefits and Support for Working Parents
                    • 37:16 | Applying Work Principles to Parenting
                      • 40:33 | Conclusion


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                        ~Market with purpose for the everyday practitioner ~

                        Connect with the hosts:

                        ⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠

                        ⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠

                        ⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

                        Connect with the guest:

                        Grace Wright


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                        The Purposeful Marketing PodcastBy Mary Keough, Aaron Weekes and James Boeckmann